head shot


Theatre of Sam is an Artist led company working in the field of Theatre. We have made work across the world, from London to Egypt, from Mallorca to The Gambia. Nearly Two Million People have seen and taken part in our productions and we hope that includes You

Theatre of Sam is an inclusive and expansive company of Artists, Art Researchers and Architects who come together on a project by project basis to create collaborative and interdisciplinary Street Arts.

Founded by Sam Howard in 2014 to originally serve as a portfolio, the company grew through works in places of artistic, global and cultural interest such as directing a key religious festival in Egypt in 2013, creating a range of street performances in the ‘party resort’ of Magaluf during the summer of 2014,  and more recently creating a trans-european exploration of pneumatics and Architecture which was presented in April 2016 in Winchester, UK. For our most recent projects please visit our portfolio page.

The company has a common thread of making positive, upbeat and fun experiences that explore urbanism, space/place and playing, with inclusivity being a central aspect. We come from various ideologies and backgrounds, and the discourse this instigates is as much a part of our art as the pieces we create, however we are connected in our autonomous approach to creativity and our belief that public space can and should be more flexible in its use.

Ultimately Theatre of Sam focuses on making performances where the very heart is the audience’s enjoyment of the everyday.



Sam Howard is an artistic creator who has worked with a range of theatre makers and performers exploring diverse ways of making live performance practice.

Since completing his first degree in Street Theatre and a Masters degree in Advanced Theatre Practice from the Royal Central School of Speech and Drama, he has gone on to produce his own independent performances that have toured nationally and internationally. In 2014 his work in Mallorca had a live audience of nearly two million people, part of this project was later broadcast by BBC Scotland. In 2015 he devised and performed in works for the Greenwich and Docklands International Festival, The Southbank Centre, The Rag Factory, Hornsey Arts Centre and The Prague Quadrennial.

Currently he is working towards a Phd at the University of Winchester exploring Play, Street Arts and Interdisciplinary process.